Why Animetrics makes sense for grant-making organizations
1. You want to fund meaningful change — not just busy activity.
You’re careful not to confuse outputs with outcomes. Animetrics exists to address a root problem in animal advocacy: organisations making high-stakes decisions without reliable evidence. By strengthening research skills, strategy, and evaluation across multiple organisations, Animetrics helps shift how work is done — not just what gets delivered. Animetrics has delivered 21 capacity-building projects, supporting advocates with research proposal development, survey design, ethical compliance, impact evaluation, and training. Partners consistently report tangible benefits: 90% saved time, 80% saved resources, and overall project quality was rated 4.9/5. So, you can…
Fund work that strengthens whole systems, not just single projects
Avoid supporting activity that looks busy but changes little
Be confident your grants are contributing to long-term outcomes
Demonstrate responsible stewardship of charitable funds
2. You want to stay true to your organization’s purpose.
You’re under pressure to respond to changing needs without losing focus or compromising mission. Animetrics offers a clearly defined niche: strengthening animal advocacy in underfunded regions where information gaps are widest and effective strategy matters most. This clarity makes it easier to fund with intention — and to say no when something falls outside scope. So, you can…
Fund with confidence and strategic consistency
Avoid mission drift or scattergun grant-making
Show trustees and stakeholders a clear rationale for support
Back work that aligns cleanly with your organization’s objectives
3. You need organisations you can trust to deliver.
Due diligence matters — especially when funding internationally. Animetrics is led by two PhD economists, bringing rare technical expertise to the animal advocacy space. The organisation is supported by respected funders including Animal Charity Evaluators, Stray Dog Institute, Craigslist Charity Foundation, Food Systems Research Fund, The William and Charlotte Parks Foundation, Phauna Foundation, VegTrust, and LUSH. Animal Charity Evaluators funded Animetrics through a highly competitive process, recognising it as “playing a critical role in expanding animal advocacy to more regions and species.” So, you can…
Fund an organisation that has already passed rigorous external scrutiny
Reduce the risk of overpromising or underdelivery
Reassure trustees about governance, leadership, and credibility
Build confidence in the organisations you recommend or support
4. You want grants to generate learning — not just reports.
Animetrics treats grants as opportunities to reduce uncertainty and strengthen the movement’s collective understanding. Research is designed around real, decision-relevant questions, not just predefined outputs. While reports are produced, they are only one learning artifact among many.
Learning and impact are tracked through a combination of quantitative indicators (such as reach, downloads, citations, and engagement with findings) and qualitative signals (including feedback from advocates, funders, and partners). Crucially, Animetrics is developing systematic ways to assess whether research is actually used—for example, whether it informs strategy shifts, messaging choices, or funding priorities.
Understand how the research was actually used
Fund work that contributes to sector learning
Avoid repeating grants without reflection or adaptation
Make better future funding decisions based on evidence
5. You care about power, relationships, and how funding is experienced.
You’re increasingly aware of how one-way funding models can create burden rather than value. Animetrics works through co-design, shaping research and tools alongside local advocates rather than imposing external agendas. As one partner shared: “Working with Animetrics is helping us shape our strategy as an organization concentrating in a neglected area of the world with very little information or experience on animal rights or welfare advocacy.” So, you can…
Fund in a way that respects local expertise
Avoid extractive reporting or grantee fatigue
Treat grantees as strategic partners, not service providers
Align your organization with more equitable funding practice
6. You need grants that are manageable within limited internal capacity.
With high application volumes and limited time, you value organisations that are efficient and clear to work with. Animetrics’ work — including webinars, presentations, and training — is structured, well-scoped, and proportionate, without unnecessary complexity. So, you can…
Manage grants without excessive admin burden
Trust that reporting will be focused and meaningful
Reduce internal strain on staff and trustees
Work with an organization that understands funder capacity constraints
7. You want clarity in a crowded funding landscape.
With so many worthy causes, focus is essential. This area is already highlighted in the opening: Animetrics works in a clearly under-served niche, allowing funders to support work with depth rather than spreading resources thinly. So, you can…
Fund a clearly defined niche with confidence
Avoid spreading resources too thin
Support work with disproportionate potential for impact
Be clear — internally and externally — about why you fund what you fund