Why Animetrics makes sense for philanthropy advisors
1. You need high-trust partners you can recommend with confidence.
Your reputation is tied to the organisations you put in front of clients. Animetrics mitigates delivery and reputational risk through strong leadership, clear governance, and a commitment to transparency. Led by two PhD economists — rare expertise in this field — the organisation is professional, reflective, and open about both successes and limitations.
Animetrics is already supported by respected funders including Animal Charity Evaluators, Stray Dog Institute, Craigslist Charity Foundation, Food Systems Research Fund, The William and Charlotte Parks Foundation, Phauna Foundation, VegTrust, and LUSH.
Animal Charity Evaluators funded Animetrics through its highly competitive Movement Grants program, which supports initiatives playing a critical role in expanding animal advocacy to more regions and species.
So, you can…
Recommend an organization that has passed serious external due diligence
Reduce reputational and delivery risk for your clients
Feel confident in the organisation’s leadership and governance
Stand behind your recommendations professionally
2. You need to help clients clearly understand impact.
Clients today want more than good stories — they want to know what actually worked.
At Animetrics, impact measurement isn’t an afterthought. It’s a core area of expertise. Their team is led by PhD economists trained in causal inference and impact evaluation, and they bring that rigor directly into how they support advocacy organisations.
In their trainings, they walk organisations through the difference between correlation (“this happened after our campaign”) and causal effect (“this happened because of our campaign”). We show how small design choices — comparison groups, timing, counterfactual thinking — change what you can credibly claim.
Alongside this capacity-building work, they’re developing tools to move beyond output tracking and toward use tracking: whether research actually informs advocacy decisions, campaign strategy, or resource allocation. The goal isn’t just to produce research — it’s to help organisations understand their causal impact and make better decisions because of it.
So, you can…
Provide clients with credible, intelligible evidence of value
Show how funding translates into real strategic change
Demonstrate a learning-oriented, outcomes-focused approach
Move conversations beyond vague impact claims
3. You want to stay ahead of trends in modern philanthropy.
Advisors are expected to curate opportunities that reflect where philanthropy is going — not where it’s been. Animetrics operates squarely in emerging priorities: systems change, equity-focused funding, capacity-building, and evidence-led decision-making, particularly in regions historically overlooked by mainstream philanthropy.
Rather than funding isolated projects, Animetrics strengthens how entire movements operate.
So, you can…
Introduce clients to progressive, systems-oriented giving opportunities
Demonstrate awareness of global equity and underfunded regions
Avoid recommending crowded or outdated funding models
Position yourself as a forward-thinking advisor
4. You need to protect your clients’ reputations.
Reputational risk is one of your core concerns. Animetrics’ work is academically grounded, ethically informed, and professionally delivered. The organisation supports advocates with ethical research compliance, careful data collection, and responsible evaluation — reducing the risk of controversy or poor practice.
Its work has also been scrutinised publicly, including presentation at 10 conferences across 8 countries and recognition through the Best Research Poster award at the PHAIR Conference 2025.
So, you can…
Recommend an organisation with strong ethical standards
Minimise the risk of negative press or governance concerns
Align clients with thoughtful, credible work
Feel secure introducing Animetrics to cautious or high-profile donors
5. You want to help clients build strategic legacy — not scattergun giving.
Many clients want their philanthropy to reflect deeper values and long-term purpose. Animetrics offers a clear, coherent mission: improving decision-making where the stakes are highest and resources are scarce. Its focus on regions where over 70% of the world’s farmed animals live, yet where less than 20% of animal advocacy funding reaches, gives advisors a compelling strategic narrative.
This is not one-off organization — it’s field-building.
So, you can…
Help clients connect giving to long-term meaning and identity
Anchor philanthropy in a focused, strategic mission
Support legacy conversations grounded in impact, not volume
Offer a cause that rewards sustained engagement
6. You need partners who can navigate complexity and co-create.
Advisors often sit at the centre of complex relationships — clients, foundations, and multiple charities. Animetrics is a flexible, collaborative partner. It co-designs work with local advocates, adapts to context, and communicates clearly.
Through webinars, presentations, training sessions, and one-on-one support, Animetrics equips organisations rather than dictating to them — making it easier for you to coordinate multi-stakeholder giving.
So, you can…
Work with a partner that adapts to client needs and structures
Facilitate collaborative, multi-year funding strategies
Avoid friction caused by inflexible or opaque organisations
Build trusted networks around your clients’ philanthropy